Armada
A brand established in the Middle East
This brand wanted a strong corporate visual identity to be created for it. The solution: immerse in the heart of the company and take impromptu photos not only of the workshops, but also of the people who make their success, in order to catch the humanity that exists, unbeknown, deep inside an industry. By formatting these photos in black and white, adjusting the field depth and other settings, and emphasizing the appetizing look of the products, the brand’s value was revealed in all its essence, thus boosting the company’s legitimacy.
- Design and art direction of the website
- Creation of the website by the agency Vit-e
- Choice of photographer, photo retouching
- Image research
- Creation of a catalogue
- Design and creation of all stationery + web-based documents
Photography by Charles Cremona
