Assurex
Insurance company
In this project, the starting point for the work was the former logo, which needed to be spruced up and then used throughout the visual identity: stationery, catalogue, cards, calendars, press advertisements, posters. For this institutional client, the challenge was to establish its business and focus on 360 degree branding, while keeping in mind the need to reassure without being dull. The result is a feeling of humanity conveyed by “real life” pictures, a specific green colour coding, and sobriety mingled with humour.
- Design and creation of the brand’s visual identity, except for the logo
- Design and creation of press advertisements and posters
- Design and creation of a catalogue, image research and photo retouching
- Creation of stationery, web-based documents (e-signature, templates, etc.) + insurance card
- Creation of calendars for 2012 & 2013
- Adaptation for greetings cards, illustrations by Paola Naugès + Sandra Antonios
